Official Press Release for SRK KBC
admin November 26th, 2006
Kaun Banega Crorepati (KBC), the most awaited show on television is back…and how!
To reach out to an India where 2/3rd’s of the population is below 35, KBC will be back in its Gen Next avatar with a new host – none other than the Badshah of Bollywood, Shah Rukh Khan.
Sameer Nair, CEO, STAR Entertainment India, says, “Kaun Banega Crorepati has redefined television viewing in India. KBC is very close to our hearts as it laid the foundation for STAR PLUS’ unprecedented domination over the last 6 years. We are extremely delighted to announce the Next Gen avatar of KBC and are even more pleased to present Shah Rukh Khan, as its host. We promise to engage and deliver to our audiences a whole new entertainment experience.”
Shah Rukh Khan added, “I was pleasantly surprised when Star offered me the show. I was a participant in season one of KBC…and little did I know one day I would be hosting it. It is a huge act to follow, that of Mr. Bachchan…but it also excites me that I am getting an opportunity to reach out…talk and interact with my audience through a medium where I began my career as an actor years ago. So here’s looking forward to coming round a full circle…guess unlock kiya jaaye.”
STAR India has signed a 5 year contract with Celador for Kaun Banega Crorepati. The deal incorporates both the format and programme license, and is the longest continuing license that has ever been granted for the globally successful show.
Kaun Banega Crorepati will be produced by Siddhartha Basu’s Synergy Communications. Says Siddhartha, “KBC with SRK will bring a whole new set of audiences to Star Plus. Although I have been associated with KBC ever since it began, this is literally a new beginning for me. SRK’s wit, energy, excitement and enthusiasm will rub-off onto all of us and together as a team we hope to create some magical moments on television.”
Shah Rukh Khan is currently out of the country and Star India will be hosting a press conference in Delhi and Mumbai in the first week of December to enable members of the press to interact with him and “quiz” him on KBC.
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